Proven Tactics to Improve Ecommerce Sales
There is no doubt in the sentence “online stores are the talk of the internet”. Whether you believe it or not, this truth will not-at-all get affected. If you think you are doing the things right to increase the number of visitors to your online store, I suggest you have a look at the list of tips to boost an Ecommerce online store. So rather sitting back and see other eCommerce stores succeeding tremendously, you can try these tactics and push your eCommerce sales graph up.
Better to put yourself in your customers’ shoes and check what they are actually expecting from your online business identity. Incorporating latest tools and technologies is not the only aspect you should keep pace with to keep your store updated. Here are other things to focus for keeping your store lovable and ever popular. Ask these questions to yourself and check on which side of the sea coast you fit.
Do you Really Cross-sell?
Cross-selling is the technique to make your customers buy a similar type of product or the products related to the products they are about to buy. This strategy, when followed strategically leaves a huge impact on your eCommerce sales.
If a potential customer is looking for a specific product, offer him/her with even better options. Place it such a way that the customer cannot miss checking it. Every eCommerce giant uses this technique to attract their customers to buy more than they had decided.
How Social is your Brand Media?
If your brand does not have a social media exposure, you are really missing potential leads that can contribute to your profit generation. Getting social on various social networking website is the latest trend, thus businesses take the maximum advantage of this trend and connect with potential customers personally.
Social media marketing offers more than 80% higher conversion rates than outbound marketing. Thus, not having an active social media presence is responsible for a negligible growth rate.
Is your eCommerce Store Offering Non-Stretched Checkout Feature?
Customers have the habit of adding the products to the cart even if they are not willing to buy. The cart gets loaded, unloaded and the process gets repeated unless their buying list is finalized. You need to offer flexible payment and checkout for customers and let your customers decide what to buy. Top eCommerce companies India follow this strategy and let their customers experience a satisfactory shopping.
Avoid force sign-up as they are way more annoying than a bad store layout. Let them shop as a guest. Once the guests are converted into customers, ask them to register gently through an email. This practice will create a powerful bond between the customers and your attractive online store, which in-turn will retain your potential customers and boost your eCommerce sales.
Do you Offer Enough Discounts?
The discount trick has always worked. Be it in any time or any product, the time you offer discounts, you’ll start receiving potential customers. Words like discounts, sale etc. work wonders for any online store. Go for the bigger number as the benefit to customers is the benefit to your online store. Thus using this trick for any specific period of time might change the game completely. If you wish to get a sudden traffic towards your website, try this tactic.
Above mentioned are the key insights to use for creating winning strategies to generate eCommerce revenue. Do it your own way, after all, it is only you who have the power to drive and retain the customers to your online store.
Ecommerce will insight an improved scenario in 2017 and will get bigger with every passing year.